What is a Logo?
A logo is a symbol that represents the identity of an organization, product, brand, or idea. It is a key part of a brand’s identity and often the first impression people have of the business or entity it represents. Effective logo design aims to communicate the essence of the brand, its values, and its mission in a memorable, versatile, and visually appealing way.
The World’s Most Expensive Logos
Logo design can indeed be quite expensive, especially for major brands. Here are some of the most expensive logos ever designed:
| Logo Name | Cost | Logo |
| Symantec | The logo and brand acquisition cost a staggering $1.28 billion |  |
| BP (British Petroleum) | The logo redesign in 2000 reportedly cost $211 million, including branding and marketing. |  |
| Accenture | The logo design cost $100 million |  |
| Posten Norge | The rebranding, including the logo, cost $55 million |  |
| ANZ | Australia & New Zealand Banking Group (ANZ) Logo, cost $15 million |  |
| BBC | Their logo revamp in 1997 cost $1.8 million |  |
| CitiBank | 1.5 million |  |
| Pepsi | The 2008 logo redesign cost approximately $1 million. |  |
These high prices often reflect the extensive research, design expertise, and strategic branding efforts involved.
Price Range for High-End Logo Design:
- Freelancers: Experienced freelance designers may charge between $1,000 and $10,000 for a logo, depending on their expertise.
- Design Studios/Agencies: Mid-sized agencies often charge between $10,000 and $50,000 for logo design as part of a comprehensive branding package.
- Top-Tier Agencies: Renowned agencies like Pentagram or Landor can charge anywhere from $50,000 to over $1,000,000, depending on the scale and prestige of the project.